Marketing Strategy
In a frenetic and constantly evolving landscape it can be hard to pinpoint and execute effective marketing strategies. We worked alongside the Elfin team to design a variety of innovative campaigns that increased their market reach and user engagement.
Influencer Marketing
With access to the most recognised names in crypto, DeFi and web3 gaming; we leveraged our network to connect Elfin with influencers that share their passion in gaming to increase exposure on social platforms.
Content Creation
Our team of talented writers worked with Elfin to explore strong narratives in web3 gaming and GameFi, producing content that highlights the project's position as a market leader.
PR
Utilising our connections to leading crypto and gaming news publications meant that Elfin Kingdom were seen on sites such as Hackernoon, Yahoo and BSCNews.
Initiatives such as user generated content, utility NFT drops and "Happy Hour" campaigns were devised and executed by the Elfin team with support from Innovion as part of a wider marketing push in 2023.
Leading the charge into the future of web3 gaming
Launched in November 2021, Elfin Kingdom blends decentralized farms and gamefi with NFTs, synthesizing various gamification elements into one game.
Innovion played a central role in the project's early growth marketing strategies, as well as providing in-depth support with influencer management, PR, content creation and more.
Our targeted marketing campaigns contributed to Elfin's rapid rise in popularity through the GameFi ranks, with the game becoming a market leader in terms of DAU in 2021.