Our approach
Our client engagements usually consists of a 4-stage approach, that involves understanding, planning, executing and evaluating.
We have weathered market and hype cycles large and small; from EtherDelta to the birth of DeFi; from CryptoKitties to Arbitrum. We have worked through it all and we’re proud to be setting the bar high for blockchain and crypto marketing.
Our client engagements usually consists of a 4-stage approach, that involves understanding, planning, executing and evaluating.
After initial introductions, we take time to fully understand the full scope of your project/product, as well as your mission and longer-term goals for marketing/ecosystem/product development.
We work with you to design strategies that align with your project milestones/roadmap/narrative. Collaborative project management tools such as Notion mean that you have access to our work plans at all times.
Plans are put into action: We utilise the full force of our carefully curated network of ecosystem partners, influencers, publications and more to amplify marketing and growth campaigns.
We use proprietary reporting tools to give clients detailed insight into the performance and growth of their audience/userbase and social platforms post-campaign, with actionable insights and suggestions for further action.
As a team of successful marketeers, we strive to set the bar high for the level of service that project teams should always expect when working with blockchain marketing agencies.
Dejan has a decorated history in crypto and Web3 marketing, having led community management and growth initiatives for 150+ startup teams. Known by previous clients as the “pusher”, Dejan is the engine that drives Innovion’s tightly-run operations; with a unique capability of extracting the best out of people and demanding nothing short of excellence, Dejan builds long-running relationships with clients that foster continued success.
Dejan Founder | Head of OperationsLaura has a bachelor’s degree in Marketing, Communication and PR and over 10 years of experience in marketing and business development. As former Co-Founder of Blockchain Marketing Consultancy Renowned & Co, Laura has a formidable network and deep-rooted working relations with many of the industry’s top influencers and media publications. Having previously advised leading projects such as Ocean Protocol, Wilder Worlds, Polkastarter, Akropolis, BetProtocol, xDai/POA Network and many others, Laura utilises her network to create valuable connections for project teams.
Laura Founder | PR Lead | PartnershipsGed has worked alongside crypto startup founders and teams designing and executing brand narrative and marketing strategies since 2016. Having managed content teams for successful projects such as Cartesi, Fractal, Gather, Zumo Money and others, Ged thrives amongst the mayhem of pre-product market fit companies. Developing a solid early marketing and content strategy is crucial to the prolonged health of any early-stage startup; Ged utilises his expertise to equip projects with the tools necessary to capture and hold attention in a busy market.
Ged HEAD OF CONTENT | STRATEGYHaving been in the crypto and web3 space for 7 years, Kenny has a strong ability to direct tight-knit teams and forges strong relationships with project founders and teams, fostering an early and active growth mindset and enabling healthy growth of project ecosystems and communities. Kenny’s highly versatile and strategic approach to growth stems from his technical background in game development; with over 24 years of experience in the gaming and education industries, he has worked on several top 10 selling games, serving as Lead Artist on a number 1 title.
Kenny HEAD OF GDAAS | ECO GROWTHShalini Wood has 15+ years of experience in communications and marketing in Fortune 100 companies and the blockchain industry. She has held leadership roles in several blockchain companies, including BabylonChain and e-Money, serving as the Chief Marketing Officer. Shalini also worked as a marketing consultant for Rario, the world’s first officially licensed cricket NFT platform. Additionally, she is recognised as a key Cosmos contributor and has a considerable network of industry connections.
Shalini ECOSYSTEM ADIVSORWe're excited to hear more about your project vision.
Get in touch today and discover how Innovion can propel your marketing and growth to new heights.